Some words about RTB
ad:C media is able to buy ads in real-time through an automated process. We are able to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With RTB, we can drive meaningful one-to-one connections to consumers with greater scale and efficiency.
Optimize for efficiency across the entire buying process and get complete transparency into all costs and sites in your media buy.
ad:C media supports 100% real-time bidding on any exchange running in real-time. Your impression-by-impression bidding can be optimized for CTR, CPC or CPA. Sophisticated machine learning predicts the estimated value of every impression for every campaign, creative and advertiser. Additionally, it continuously improves predictions during the course of a campaign.
Currently we are connected with RTB to the following markets and exchanges:
Appnexus, Pubmatic, Admeld, rightmedia, the Rubicon Project, adBrite, Doubleclick ad exchange.
Only buy impressions, that matter to you. Only pay, what you think each impression is worth.