Remarketing functionality is very similiar to retargeting – the biggest difference is that the products are not dynamically inserted into the banners.
This is why remarketing is especially suitable for businesses with a limited product portfolio. Also if you prefer not to give your users a feeling of being tracked by showing dynamic ads. Static banners are used to bring the user back to your site. Brand recognition can influence users to click on a banner and finally perform the required action, no matter if you focus on leads or sales. Your conversion rates will siginificantly increase!